Attractive and sustainable vision with clear market positioning and defined offering packages

Marktpositionierung

Approach

  1. Analysis of the current strategic situation with regard to trends, core competences, as well as strategic key questions and challenges
  2. Innovative customer segmentation with identification of potentials in relevant market segments
  3. Development and assessment of different options for strategic positioning
  4. Decision for an option and development of a sustainable and attractive vision for the company with suitable market positioning
  5. Development of tailored and attractive offering packages for the strategically relevant key customer segments
  6. Development of the Strategy Map with relevant levers for strategy implementation and derivation of a master plan with the respective efficacy monitoring

Duration

3 -6 months

Your Benefits

  • Current assessment of trends and market developments as well as assessment of own core competences
  • Innovative Customer Segmentation according to behaviors, needs, and potentials
  • Different promising options for the strategic positioning of the company  
  • Attractive and sustainable vision with clear market positioning and defined offering packages
  • Strategy Map with a consistent master plan for strategy implementation and efficacy monitoring
  • Review of established strategy routines and overcoming “inside-out” orientation as well as orientation towards the past

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