Global Customer Survey Refutes Traditional Customer Segmentation

Posted by on May 11, 2015 in Concepts
Global Customer Survey Refutes Traditional Customer Segmentation

SEDLÁK & PARTNER contracted for a Global Customer Survey. In spring 2015, SEDLÁK & PARTNER conducted an online-based customer analysis for a leading certification company in the electronics industry. A total of 15,000 companies from over 70 countries were included in the analysis.

How to Generate Unique Value Propositions

Posted by on Feb 1, 2013 in Concepts
How to Generate Unique Value Propositions

In times of increased competition and rising customer expectations, it is necessary to prove oneself in the market. A lot of organizations are hence confronted with the questions: How can we – with an attractive and individual service offer – achieve high customer loyalty? And how can we make it more difficult for our competitors […]