SEDLÁK & PARTNER contracted for a Global Customer Survey. In spring 2015, SEDLÁK & PARTNER conducted an online-based customer analysis for a leading certification company in the electronics industry. A total of 15,000 companies from over 70 countries were included in the analysis.
Werner Heisenberg, Nobel Prize winner in physics writes on the topic of ‘different viewpoints and reality’: “We cannot unambiguously identify, which interpretation of reality is the right one. One interpretation can be right for a certain purpose, another can be right for a different one.“ Customer Segmentation is a specific construction of reality, heavily influenced […]
These days customers expect more than simple transactions from their suppliers and partners. What counts is the type of relation you develop to your customers. The specific requirements and expectations however differ drastically between the customer segments. In order to build successful customer relations you have to be perceptive toward the signals of your customers. […]
The Ifo (Index for Business Climate) has dropped again, and the estimation for export prospects is still negative. The mood in Germany’s economy has thus worsened for the fourth consecutive year. Reason enough for a timely break away from the generic mood and towards a stronger market position. But how? With a well-executed Outside-in-Initiative, including […]
With its differentiated Value Propositions, the concept of Innovative Customer Segmentation (ICS) offers new opportunities to identify strategically relevant customer segments and their precise value threshold levels. With this method you can counter the tendency of commodifying your business and also create stronger customer bonding. To learn more, see our newest explanatory video. Start Video […]
Certainly your company also constantly deals with the question: How can we use an attractive and individual Value Proposition to create customer retention and to limit our competitor’s influence on customers? The automotive industry in particular is facing demanding customer expectations, which require an extensive analysis of their specific requirements. In this situation, our […]
The increasing interchangeability of products and services poses a special challenge for managers. Oftentimes, price and quantity are the only relevant units in a business. The goal to distinguish one’s own company from competitors becomes increasingly difficult to reach. Although products can be a commodity – a business never is! An innovative method for customer segmentation offers new […]
Over 90 % of managers don’t know the threshold level of their strategically relevant customer segments!
Our recent market research confirmed that responsible managers only have a vague idea about the threshold level of strategic relevant customer segments, even though it is the basis for a successful differentiation strategy.
In times of increased competition and rising customer expectations, it is necessary to prove oneself in the market. A lot of organizations are hence confronted with the questions: How can we – with an attractive and individual service offer – achieve high customer loyalty? And how can we make it more difficult for our competitors […]
The increasingly strong exchangeability of products and services present management with special challenges. Often amounts and prices are the sole relevant variables in business. Achieving the objective of clearly standing out from competitors has become increasingly difficult. Even though products are exchangeable; a business is not! Developing and offering differentiated service packages are new opportunities […]