Customized Value Propositions Strengthen Your Customer Relations

Posted by on Dec 3, 2014 in Concepts
Customized Value Propositions Strengthen Your Customer Relations

These days customers expect more than simple transactions from their suppliers and partners. What counts is the type of relation you develop to your customers. The specific requirements and expectations however differ drastically between the customer segments. In order to build successful customer relations you have to be perceptive toward the signals of your customers. […]

Up to 70% of all Change Projects Miss Their Target

Posted by on Nov 21, 2014 in Future
Up to 70% of all Change Projects Miss Their Target

Change projects still do not generate anticipated results. If the current surveys are credible, up to 70% of all change projects do not reach their goal. During our research on practical projects we realized that change ≠ change. Status quo and targets as well as the organization-specific DNA have to be determined in order to […]

Understand the Characteristics of Customer Segments

Posted by on Nov 20, 2014 in Uncategorized
Understand the Characteristics of Customer Segments

The Ifo (Index for Business Climate) has dropped again, and the estimation for export prospects is still negative. The mood in Germany’s economy has thus worsened for the fourth consecutive year. Reason enough for a timely break away from the generic mood and towards a stronger market position. But how? With a well-executed Outside-in-Initiative, including […]

Recognize Trendsetting Developments at an Early Stage

Posted by on Nov 19, 2014 in Future
Recognize Trendsetting Developments at an Early Stage

The organizational competence of self-renewal is an important competitive advantage for a company. For 15 years we have dealt with the question why organizations do not see what they do not see and how this so called organizational blindness can be overcome with a change of perspective.

Video and Interview: How to Successfully Determine Threshold Levels

Posted by on Nov 18, 2014 in Future
Video and Interview: How to Successfully Determine Threshold Levels

With its differentiated Value Propositions, the concept of Innovative Customer Segmentation (ICS) offers new opportunities to identify strategically relevant customer segments and their precise value threshold levels. With this method you can counter the tendency of commodifying your business and also create stronger customer bonding. To learn more, see our newest explanatory video. Start Video […]

Innovation – A Paradox between Creation and Destruction

Posted by on Nov 14, 2014 in Future
Innovation – A Paradox between Creation and Destruction

Innovation is an important factor for success in our economy. Without it, the wheels would soon stop spinning. One thing is certain: There is a difference between searching for an oil field and maintaining one. Accounting for this difference opens up new possibilities. Richard Feyn, Physics Nobel Prize Winner wrote: “One of nature’s most fascinating attributes […]

Strongly positioned with the Innovative Customer Segmentation

Posted by on Nov 13, 2014 in Concepts, Future
Strongly positioned with the Innovative Customer Segmentation

Certainly your company also constantly deals with the question: How can we use an attractive and individual Value Proposition to create customer retention and to limit our competitor’s influence on customers?   The automotive industry in particular is facing demanding customer expectations, which require an extensive analysis of their specific requirements. In this situation, our […]

Organizations do not see what they do not see!

Posted by on Nov 12, 2014 in Future
Organizations do not see what they do not see!

Many organizations and companies ask the question of how to proceed with strategic company development. In answering this question it must be said that all too often there are no new insights. Why is that? Organizations have so called “blind spots” and usually do not see what they do not see. It is for this […]

The Future is not Predictable!

Posted by on Nov 7, 2014 in Concepts, Future
The Future is not Predictable!

It is still common among well-known Economists to use outdated explanation patterns, despite the fact that such explanations do not pass the reality test. Crisis? Self-doubt? Non-existant. The financial crisis has put the field of economics in discredit – yet even six years later not much has changed. Old habits are persistent also with regards […]

The Law of Old Men – Foresighted Self-Renewal

Posted by on Oct 23, 2013 in Concepts
The Law of Old Men – Foresighted Self-Renewal

According to the „law of old men”, top managers in their 50s make decisions that are in favour of their positions in the company, but may conflict the company’s future. Therefore, necessary change processes are argued away by the resistance from the colleagues. This is what is observed for years by Peter Noli, Professor of […]