Customized Value Propositions Strengthen Your Customer Relations

Posted by on Dec 3, 2014 in Concepts
Customized Value Propositions Strengthen Your Customer Relations

These days customers expect more than simple transactions from their suppliers and partners. What counts is the type of relation you develop to your customers. The specific requirements and expectations however differ drastically between the customer segments. In order to build successful customer relations you have to be perceptive toward the signals of your customers. […]

How to Generate Unique Value Propositions

Posted by on Feb 1, 2013 in Concepts
How to Generate Unique Value Propositions

In times of increased competition and rising customer expectations, it is necessary to prove oneself in the market. A lot of organizations are hence confronted with the questions: How can we – with an attractive and individual service offer – achieve high customer loyalty? And how can we make it more difficult for our competitors […]