Global Customer Survey Refutes Traditional Customer Segmentation

Posted by on May 11, 2015 in Concepts
Global Customer Survey Refutes Traditional Customer Segmentation

SEDLÁK & PARTNER contracted for a Global Customer Survey. In spring 2015, SEDLÁK & PARTNER conducted an online-based customer analysis for a leading certification company in the electronics industry. A total of 15,000 companies from over 70 countries were included in the analysis.

Outside-Insight: Generating more variation

Posted by on Apr 10, 2014 in Concepts
Outside-Insight: Generating more variation

The blindness of organizations is a phenomenon that the management has to deal with each and every day. An organization does not see what it does not see or – in other words – only plays the melody that it learned to play. Under stable circumstances this is not a problem – but what happens […]

The Law of Old Men – Foresighted Self-Renewal

Posted by on Oct 23, 2013 in Concepts
The Law of Old Men – Foresighted Self-Renewal

According to the „law of old men”, top managers in their 50s make decisions that are in favour of their positions in the company, but may conflict the company’s future. Therefore, necessary change processes are argued away by the resistance from the colleagues. This is what is observed for years by Peter Noli, Professor of […]